Generative AI chatbots like ChatGPT and Bing might pose a threat to some publishers if these chatbots divert search referral traffic from their websites. However, not all publishers are willing to abandon SEO-driven content, although their approaches to tackle this issue differ. As SEO-focused articles that target specific search queries are losing their significance in converting readers to subscribers or building brand loyalty over time, companies like Bustle Digital Group are accelerating their shift from SEO-driven content to create more unique and original stories, visuals, and personal perspectives.
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Summary
Article Name
Testing Generative AI Tools to Enhance SEO: A Strategy by Publishers
Description
Generative AI chatbots like ChatGPT and Bing might pose a threat to some publishers if these chatbots divert search referral traffic from their websites.
Author
Susan Jane
Publisher Name
Digiday
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