Plum’s research reveals 1 in 3 women see ISAs as a millionaire-making opportunity. The study focused on young people aged 18-44, and found women prefer well-known investment methods such as buying property (32%) and stocks and shares ISAs (29%) over riskier ones. Women are less likely to invest in single stocks (17% vs 34% of men), cryptocurrency (14% vs 37% of men) and gold (13% vs 25% of men). The findings suggest women are more comfortable with established investment methods.
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