Generative A.I. holds vast potential across 63 use cases, valued at $2.6T to $4.4T annually, reveals McKinsey Global Institute. Customer operations, marketing, sales, and software engineering stand out, accounting for 75% of the value. Automating customer interactions could reduce human contacts by 50%. Personalized messaging, brand advertising, and accelerated coding are among the transformative capabilities of generative A.I., replacing up to 45% of current software engineering spending.
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